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"Always
have a content rich site that has new,
updated and unique information. You will never get a good search
engine ranking with a site that consists of information already
duplicated on the web. All your pages must have unique
information. Meta tagging does not contribute to search engine ranking
like it once did. Google looks at your entire site and weighs the
overall message it is delivering. If your business is selling boats,
then the overall concept of your site needs to be focused on boating
with unique information about boating. Selling your product needs
to be a secondary consideration. Your site needs to bring new,
current and unique information about boating to the web.
Never use spamming techniques,
mirror sites, entry pages, link farms or keyword stuffing in your site.
This may get your site on the black list of the search engines and your
site may never recover. Focus on having a quality, information filled
site that google and yahoo will want to index and add to the top 10.
You need a professional website with a great sitemap for your customers
and for the search engine bots to index. A professional website should
have similar font, colors and organization on all pages so its easy for
the customers to navigate. Always write your page content for your
customers, not the search engines. If you have quality and current
information on your site the search engines will reward you with a top
ranking. Be patient, it take time even when you have done everything you
can to make your site user and search engine friendly. Stay away
from link farms! If the search engines detect a connection to link farms
or spamming sites your in big trouble.
Write and submit article for
publication to other related sites
on your products and/or services. Always include a link to your
site. This is a great way to bring quality traffic to your site.
Reach out to other websites in your related field for a link on their
sites. This is never easy and takes persistence, but the rewards
can be great for your ranking. If you have a high quality informative
page other related sites may consider linking with you. Avoid
exchanging links just for ranking purposes. This is easily
detected by the search engines and you may be penalized for this
practice. Remember the search engines are looking for quality,
related, unique and updated information for the web, not the fact that
you have linked with another site trying to sell the same products you
are selling. You have to bring new information to the table. Always keep
your site information current and updated with new information." Nothing
will kill your site like old out of date information. Keep your
sitemap update also."
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